Privacy Policy

At The Label Rasa, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase through thelabelrasa.in.

By using our website or placing an order with us, you agree to the practices described in this Privacy Policy.

1. Who We Are

The Label Rasa is an online fashion and clothing store offering women’s apparel, including dresses, kurta sets, co-ord sets, 2-piece and 3-piece sets, and other fashion products.

Website: https://thelabelrasa.in

For privacy-related questions, you can contact us using the contact details provided on our website.

2. Information We Collect

When you visit our website, create an account, place an order, contact us, or subscribe to our communications, we may collect certain information.

This may include:

Personal Information

• Full name

• Email address

• Phone number

• Billing address

• Shipping/delivery address

• Postal/PIN code

• Order details

• Account login information

• Information you provide when contacting customer support

Payment Information

When you make a purchase, payment information may be processed by our third-party payment service providers.

We generally do not store your complete credit/debit card details or banking credentials on our website. Payment information is handled by the relevant payment gateway according to its own privacy and security practices.

Device and Website Information

We may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring website

• Date and time of visits

• Website interactions

• Approximate location derived from IP address

• Other technical information used to improve website performance and security

3. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders

• Process payments

• Arrange delivery and shipping

• Provide order confirmations and updates

• Communicate with you regarding your purchases

• Respond to customer service enquiries

• Process returns, exchanges, and refunds

• Create and manage customer accounts

• Improve our website, products, and services

• Personalise your shopping experience

• Detect and prevent fraud, abuse, and security issues

• Maintain website security

• Send promotional communications where you have consented or where otherwise permitted by applicable law

• Analyse website traffic and customer behaviour

• Comply with applicable legal and regulatory requirements

4. Order Information

When you place an order, we collect information necessary to process and fulfil your purchase.

This may include your name, contact information, billing information, delivery address, products purchased, order value, and transaction-related information.

We use this information to process your order, arrange delivery, provide customer support, and handle returns, exchanges, and refunds.

5. Payment Processing

Payments made through our website may be processed by third-party payment gateways.

Your payment details may be collected and processed directly by the applicable payment service provider. We do not intentionally collect or store your complete payment card details on our own servers.

Payment providers may have their own privacy policies and terms governing the processing of your information.

6. Shipping and Delivery

To fulfil your order, we may share necessary information such as your name, phone number, and delivery address with shipping and logistics partners.

This information is shared only to the extent reasonably necessary to deliver your order and provide related services.

7. Cookies

Our website may use cookies and similar technologies to improve your browsing and shopping experience.

Cookies may be used to:

• Keep products in your shopping cart

• Remember your preferences

• Maintain login sessions

• Understand how visitors use our website

• Improve website performance

• Measure advertising and marketing performance

• Provide relevant advertisements

• Help prevent fraud and security threats

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

8. Analytics and Tracking Technologies

We may use analytics and tracking technologies to understand how visitors interact with our website and to improve our services.

These technologies may collect information such as pages viewed, website interactions, device information, browser information, and approximate location.

Where applicable, we may use services such as Google Analytics, Google Tag Manager, Meta Pixel, or similar marketing and analytics technologies.

These third-party services may use cookies or similar technologies according to their respective privacy policies.

9. Marketing Communications

If you subscribe to our newsletter, promotional communications, or otherwise provide consent, we may send you information about:

• New products

• Collections

• Offers and promotions

• Discounts

• Special events

• Other updates from The Label Rasa

You can unsubscribe from promotional emails at any time by using the unsubscribe option provided in the communication or by contacting us.

10. WhatsApp and Other Communications

If you contact us through WhatsApp, phone, email, social media, or other communication channels, we may use the information you provide to respond to your enquiry, provide customer support, and assist with your orders.

Third-party communication platforms may process your information according to their own privacy policies.

11. Information We Share With Third Parties

We do not sell or rent your personal information to third parties.

We may share necessary information with trusted service providers who help us operate our business, including:

• Payment processors

• Shipping and delivery partners

• Website hosting providers

• Website maintenance and technology providers

• Analytics providers

• Marketing and advertising platforms

• Customer support providers

• Fraud prevention and security services

These service providers may only receive information reasonably necessary to provide their services.

We may also disclose information where required by law, legal proceedings, government authorities, or to protect our rights, customers, website, or business.

12. Embedded Content and Third-Party Websites

Our website may contain links or embedded content from third-party websites, such as social media platforms, videos, payment services, advertising services, or other external websites.

Third-party websites may collect information about you, use cookies, and track your interaction with their content according to their own privacy policies.

We are not responsible for the privacy practices or content of third-party websites.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Information relating to orders and transactions may be retained for business, accounting, tax, legal, fraud prevention, and regulatory purposes.

If you create an account, certain information may remain associated with your account until you request its deletion, subject to legal or legitimate business requirements.

14. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, loss, or misuse.

However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your information.

15. Your Privacy Rights

Depending on applicable law, you may have rights relating to your personal information, including the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Withdraw consent where processing is based on consent

• Opt out of certain marketing communications

• Request information about how your personal data is processed

Some information may need to be retained where we are legally required or permitted to do so.

To exercise an applicable privacy right, please contact us using the contact details available on our website.

16. Children’s Privacy

Our website is not intended for children who are unable to legally enter into purchases or provide personal information without appropriate consent.

We do not knowingly collect personal information from children for the purpose of making unauthorised purchases or creating accounts.

If you believe that a child has provided personal information to us, please contact us so that we can review and take appropriate action.

17. International Visitors

Our website may be accessed by customers from different countries. Depending on the services we use, your information may be processed or stored by service providers in countries other than your country of residence.

Where applicable, we take reasonable steps to ensure that personal information is handled in accordance with applicable privacy and data protection requirements.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable legal requirements.

Any changes will be posted on this page with an updated “Last Updated” date.

We encourage you to review this page periodically.

19. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact The Label Rasa through the contact information provided on our website.

The Label Rasa
Website: https://thelabelrasa.in

Privacy Policy Last Updated: August 11, 2026